Atc Finetr Software Pte. Ltd.
Enterprise Risk & Resilience Solutions
Cookie Policy
Website: www.ascentbusiness.com
Effective Date: June 1, 2025
Version: 2.0
Last Updated: June 1, 2025
This Cookie Policy explains how Atc Finetr Software Pte. Ltd. uses cookies and similar tracking technologies on our website.
Contents
1. Introduction
This Cookie Policy explains how Atc Finetr Software Pte. Ltd. ("Ascent," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at www.ascentbusiness.com (the "Website").
This policy provides detailed information about:
- What cookies are and how they work
- What types of cookies we use
- Why we use cookies
- How to manage your cookie preferences
- Your rights regarding cookies
- Contact information for cookie-related questions
By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein, except where your consent is specifically required.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
2.1 Types of Tracking Technologies
In addition to cookies, we may use other similar technologies:
Web Beacons (Pixel Tags):
Small graphic images embedded in web pages or emails to track user behavior and measure the effectiveness of our communications.
Local Storage:
HTML5 local storage that allows websites to store larger amounts of data locally on your device.
Session Storage:
Temporary storage that is deleted when you close your browser tab or window.
Server Logs:
Files that record website activity and collect statistics about visitor behavior.
Fingerprinting:
Techniques that collect information about your device configuration to create a unique identifier.
2.2 Cookie Classification
Cookies can be classified in several ways:
By Duration:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device for a specified period
By Origin:
- First-Party Cookies: Set by our website directly
- Third-Party Cookies: Set by external services we use
By Purpose:
- Essential, Analytics, Marketing, and Functional cookies (detailed below)
3. Categories of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the basic functionality of our Website and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
Purpose:
- Enable core website functionality
- Remember your privacy preferences
- Maintain security and prevent fraud
- Provide customer support features
- Enable accessibility features
Legal Basis: Legitimate interest (essential for website operation)
Consent Required: No
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This allows us to improve our Website's performance and user experience.
Purpose:
- Analyze website traffic and user behavior
- Identify popular content and pages
- Monitor website performance and errors
- Conduct A/B testing and optimization
- Generate statistical reports
Legal Basis: Legitimate interest / Consent (depending on jurisdiction)
Consent Required: Yes (in EU/UK and other jurisdictions requiring consent)
3.3 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and marketing content to you based on your interests. They may be set by us or by third-party advertising partners.
Purpose:
- Deliver targeted advertisements
- Measure advertising campaign effectiveness
- Create marketing profiles and segments
- Enable retargeting and remarketing
- Track conversion and attribution
Legal Basis: Consent
Consent Required: Yes
3.4 Functional Cookies
These cookies enable enhanced functionality and personalization on our Website. They may be set by us or by third-party providers whose services we have added to our pages.
Purpose:
- Remember your preferences and settings
- Enable social media features
- Provide customer support chat functionality
- Personalize content and recommendations
- Enable video and multimedia content
Legal Basis: Legitimate interest / Consent
Consent Required: Yes (for non-essential functional cookies)
4. Detailed Cookie Inventory
4.1 Essential Cookies
The following table provides specific details about the essential cookies we use:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains user session state | Session | First-party |
| csrf_token | Prevents cross-site request forgery | Session | First-party |
| cookie_consent | Stores your cookie preferences | 1 year | First-party |
4.2 Analytics and Performance Cookies
These cookies help us understand website performance and user behavior:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _hjid | Hotjar | User session tracking | 1 year |
| _clck | Microsoft Clarity | Session analysis | 1 year |
4.3 Marketing and Advertising Cookies
These cookies enable targeted marketing and advertising:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Tracks conversions and retargeting | 3 months | |
| li_sugr | Browser identification | 3 months | |
| _gcl_au | Google Ads | Conversion tracking | 3 months |
4.4 Functional Cookies
These cookies provide enhanced functionality:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| hubspotutk | HubSpot | User tracking and personalization | 13 months |
| intercom-session | Intercom | Customer support chat | 1 week |
5. Why We Use Cookies
5.1 Website Functionality and User Experience
Essential Operations:
- Maintaining user sessions and authentication
- Remembering form inputs and preferences
- Providing security and fraud protection
- Enabling core website features and navigation
- Supporting accessibility features
Performance Optimization:
- Loading content efficiently based on your preferences
- Reducing server load through caching
- Optimizing page load times and responsiveness
- Detecting and resolving technical issues
5.2 Analytics and Insights
Understanding Usage Patterns:
- Measuring website traffic and popular content
- Identifying user journey patterns and conversion funnels
- Analyzing device and browser usage statistics
- Monitoring website performance and error rates
- Conducting A/B testing for feature improvements
Content Optimization:
- Determining which content resonates with visitors
- Identifying areas for website improvement
- Optimizing user interface and experience design
- Personalizing content recommendations
5.3 Marketing and Communication
Targeted Marketing:
- Delivering relevant advertisements and content
- Measuring marketing campaign effectiveness
- Creating customer segments for personalized messaging
- Retargeting visitors who showed interest in our services
- Attribution tracking for multi-channel campaigns
Lead Generation and Nurturing:
- Tracking demo requests and contact form submissions
- Personalizing follow-up communications
- Measuring email campaign engagement
- Identifying high-intent prospects
- Optimizing conversion rates and customer acquisition
6. Third-Party Services and Data Sharing
6.1 Analytics Providers
Google Analytics:
- Purpose: Website traffic analysis and user behavior insights
- Data Shared: Anonymized usage data, demographics, interests
- Privacy Policy: https://policies.google.com/privacy
- Opt-Out: Google Analytics Opt-out Browser Add-on
Hotjar:
- Purpose: User experience analysis through heatmaps and recordings
- Data Shared: Mouse movements, clicks, scroll behavior
- Privacy Policy: https://www.hotjar.com/legal/policies/privacy
- Opt-Out: Hotjar opt-out cookie or browser settings
Microsoft Clarity:
- Purpose: User session analysis and website optimization
- Data Shared: Anonymized user interactions and page analytics
- Privacy Policy: https://privacy.microsoft.com/privacystatement
- Opt-Out: Browser privacy settings or clarity opt-out
6.2 Marketing and Advertising Platforms
Facebook (Meta):
- Purpose: Social media advertising and retargeting
- Data Shared: Website visits, conversions, demographic data
- Privacy Policy: https://www.facebook.com/privacy/explanation
- Opt-Out: Facebook Ad Preferences or cookie settings
LinkedIn:
- Purpose: Professional network advertising and lead generation
- Data Shared: Business interests, company data, conversions
- Privacy Policy: https://www.linkedin.com/legal/privacy-policy
- Opt-Out: LinkedIn ad settings or privacy controls
Google Ads:
- Purpose: Search and display advertising, conversion tracking
- Data Shared: Ad clicks, conversions, audience segments
- Privacy Policy: https://policies.google.com/privacy
- Opt-Out: Google Ad Settings or browser privacy controls
6.3 Customer Support and Communication
HubSpot:
- Purpose: Customer relationship management and marketing automation
- Data Shared: Contact information, website behavior, engagement data
- Privacy Policy: https://legal.hubspot.com/privacy-policy
- Opt-Out: HubSpot subscription preferences or cookie settings
Intercom:
- Purpose: Customer support chat and messaging
- Data Shared: Support conversations, user identification data
- Privacy Policy: https://www.intercom.com/terms-and-policies
- Opt-Out: Chat widget settings or browser privacy controls
7. Managing Your Cookie Preferences
7.1 Cookie Consent Management
We provide multiple ways for you to control your cookie preferences:
Cookie Consent Banner:
- Appears on your first visit to our website
- Allows you to accept all cookies or manage preferences
- Provides options to accept, reject, or customize cookie categories
- Includes links to this Cookie Policy and our Privacy Policy
Cookie Preference Center:
- Accessible via the "Cookie Settings" link in our website footer
- Allows granular control over different cookie categories
- Provides descriptions of each cookie type and purpose
- Enables you to change your preferences at any time
7.2 Browser-Based Cookie Controls
Most web browsers allow you to control cookies through their settings:
Chrome:
- Settings > Privacy and security > Cookies and other site data
- Choose from options: Allow all, Block third-party, Block all
- Manage exceptions for specific sites
Firefox:
- Settings > Privacy & Security > Cookies and Site Data
- Standard, Strict, or Custom tracking protection
- Clear data and manage exceptions
Safari:
- Preferences > Privacy > Cookies and website data
- Block all cookies, allow from current website only, or allow all
- Intelligent Tracking Prevention enabled by default
Edge:
- Settings > Cookies and site permissions > Cookies and site data
- Block, allow, or clear cookies with various options
- Tracking prevention settings (Basic, Balanced, Strict)
7.3 Third-Party Opt-Out Tools
Industry Opt-Out Pages:
- Digital Advertising Alliance: http://optout.aboutads.info/
- Network Advertising Initiative: http://optout.networkadvertising.org/
- European Digital Advertising Alliance: http://www.youronlinechoices.eu/
Platform-Specific Controls:
- Google Ad Settings: https://adssettings.google.com/
- Facebook Ad Preferences: https://www.facebook.com/ads/preferences/
- LinkedIn Ad Settings: https://www.linkedin.com/psettings/advertising
8. Impact of Disabling Cookies
8.1 Essential Cookies
Disabling essential cookies will significantly impact your ability to use our Website:
Potential Issues:
- Inability to maintain login sessions
- Loss of form data and preferences
- Reduced security and increased fraud risk
- Broken website functionality and features
- Inability to access restricted content or areas
8.2 Analytics Cookies
Disabling analytics cookies will limit our ability to improve the website:
Potential Impacts:
- Reduced website optimization and improvement
- Less personalized user experience
- Continued functionality but potentially slower improvements
- Limited ability to identify and fix technical issues
8.3 Marketing Cookies
Disabling marketing cookies will affect advertising and personalization:
Potential Changes:
- Less relevant advertising and content
- Continued display of ads, but potentially less targeted
- Reduced personalization of marketing communications
- Limited ability to measure marketing effectiveness
- Possible repetition of marketing messages
9. Data Retention and Cookie Lifespan
9.1 Automatic Expiration
Different cookies have varying lifespans:
Session Cookies:
- Automatically deleted when you close your browser
- Used for temporary functionality during your visit
- No long-term storage on your device
Persistent Cookies:
- Remain on your device for a specified period
- Range from minutes to years depending on purpose
- Automatically expire after the set duration
9.2 Manual Cookie Management
You can manually delete cookies at any time:
Browser Cookie Clearing:
- Clear all cookies from browser settings
- Clear cookies for specific websites
- Set automatic deletion schedules
- Clear cookies when closing browser
Selective Cookie Deletion:
- Remove individual cookies through browser developer tools
- Use browser extensions for advanced cookie management
- Clear specific cookie categories through our preference center
10. International Considerations
10.1 Regional Compliance
Our cookie practices comply with various international regulations:
European Union (GDPR and ePrivacy):
- Explicit consent required for non-essential cookies
- Clear information about cookie purposes and duration
- Easy withdrawal of consent mechanisms
- Legitimate interest assessment for analytics cookies
United Kingdom (UK GDPR and PECR):
- Similar requirements to EU regulations
- ICO guidance on cookie consent and compliance
- Soft opt-in permitted for existing customer communications
California (CCPA/CPRA):
- Right to opt-out of sale of personal information
- Clear disclosure of data sharing practices
- Consumer rights regarding personal information
Singapore (PDPA):
- Consent requirements for personal data collection
- Purpose limitation and data minimization principles
- Individual access and correction rights
10.2 Cross-Border Data Transfers
When cookies facilitate data transfers across borders:
Safeguards in Place:
- Standard Contractual Clauses with third-party providers
- Adequacy decisions for countries with sufficient protection
- Binding Corporate Rules for intra-group transfers
- Additional security measures for sensitive data
11. Security and Data Protection
11.1 Cookie Security Measures
We implement various security measures to protect cookie data:
Technical Safeguards:
- Secure flag on cookies transmitted over HTTPS
- HttpOnly flag to prevent client-side script access
- SameSite attribute to prevent cross-site request forgery
- Regular security audits and penetration testing
Access Controls:
- Limited access to cookie data within our organization
- Role-based permissions for data access
- Regular access reviews and audit trails
- Encryption of sensitive cookie data
11.2 Third-Party Security
We ensure our third-party cookie providers maintain appropriate security:
Vendor Assessment:
- Due diligence on security practices and certifications
- Contractual obligations for data protection
- Regular security assessments and reviews
- Incident response and breach notification procedures
12. Updates to This Cookie Policy
12.1 Regular Reviews
We regularly review and update this Cookie Policy to ensure:
Accuracy and Completeness:
- Current list of cookies and their purposes
- Updated third-party provider information
- Compliance with evolving legal requirements
- Accurate descriptions of data processing activities
Transparency and Clarity:
- Clear explanations of cookie purposes and impacts
- User-friendly language and formatting
- Comprehensive information about user rights and choices
- Easy-to-understand consent mechanisms
12.2 Notification of Changes
When we make significant changes to this Cookie Policy:
Notice Methods:
- Prominent notice on our website
- Email notification to subscribed users
- Updated consent banner with change highlights
- Social media and communication channel announcements
Consent Requirements:
- New consent for material changes affecting user rights
- Opportunity to review changes before continued use
- Clear options to withdraw or modify consent
- Grace period for users to adjust preferences
13. Contact Information
13.1 Cookie-Specific Inquiries
For questions, concerns, or requests related to our use of cookies:
Primary Contact: dpo@ascentbusiness.com
Subject Line: Cookie Policy Inquiry
Response Time: Within 5 business days
Data Protection Officer: dpo@ascentbusiness.com
Address: Atc Finetr Software Pte. Ltd.
One Raffles Place #28-02, Singapore 048616
13.2 Technical Support
For technical issues related to cookie functionality:
Website Support: dpo@ascentbusiness.com
Business Hours:
Monday - Friday: 9:00 AM - 6:00 PM (Singapore Time)
Saturday: 9:00 AM - 1:00 PM (Singapore Time)
Sunday: Closed
13.3 Regional Contacts
India Operations: dpo@ascentbusiness.com
UAE Operations: dpo@ascentbusiness.com
General Website Inquiries: info@ascentbusiness.com
Website: www.ascentbusiness.com
14. Governing Law and Jurisdiction
This Cookie Policy is governed by the laws of Singapore. Any disputes arising from or relating to this Cookie Policy shall be subject to the exclusive jurisdiction of the courts of Singapore, except where local consumer protection laws require otherwise.
Regulatory Authorities:
For residents of Singapore, cookie-related complaints can be directed to:
Personal Data Protection Commission (PDPC)
Website: www.pdpc.gov.sg
Email: enquiries@pdpc.gov.sg
For EU residents, you may contact your local data protection authority. A list of authorities is available at: https://edpb.europa.eu/about-edpb/board/members
